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UCSF Tobacco Industry Audio Recordings

The University of California, San Francisco Tobacco Industry Documents Multimedia Collection contains audiotapes and videotapes related to the advertising, manufacturing, marketing, sales, and scientific research of tobacco products as well as materials gathered and produced by tobacco control advocates. The UCSF Tobacco Industry Audio Recordings Collection includes some of the audiotapes from the larger Multimedia Collection.

As a result of the Minnesota lawsuit, the major tobacco companies and the industry trade associations agreed to place millions of pages of paper documents and audiovisual materials in the Minnesota Tobacco Documents Depository. The University of California, San Francisco houses digital versions of the paper documents in the Industry Documents Library (IDL) and has acquired a portion of the audiovisual materials, some of which you can listen to here. Visit the UCSF Tobacco Industry Videos Collection to download or stream videos.

The UCSF Tobacco Industry Audio Recordings Collection contains material that is generally unavailable outside the Minnesota Depository and includes recordings of focus groups, interviews, corporate presentations, both internal and external, and radio commercials.

New titles are uploaded regularly so check back frequently for recent additions.

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News & Public Affairs
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266
audio
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tobacco
172
cigarette
147
advertising
130
radio
92
smokeless tobacco
83
male
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UCSF Tobacco Industry Audio Recordings
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UCSF Tobacco Industry Audio Recordings
audio
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Transferred from an 8-track recording, this is a Marlboro cigarette radio commercial sung by country-western singer Eddie Arnold.
favoritefavoritefavoritefavoritefavorite ( 2 reviews )
Topics: tobacco, cigarette, radio, advertising
UCSF Tobacco Industry Audio Recordings
audio
eye 2,226
favorite 0
comment 1
Focus group of female Max smokers led by Shoi Balaban Dickinson in Los Angeles discussing 120 millimeter cigarettes and advertising for Max cigarettes.
favorite ( 1 reviews )
Topics: tobacco, cigarette, marketing research, gender, female, cigarette brands, cigarette design, smoker...
UCSF Tobacco Industry Audio Recordings
audio
eye 1,388
favorite 1
comment 1
Radio commercial for Marlboro cigarettes.
favoritefavoritefavoritefavorite ( 1 reviews )
Topics: tobacco, cigarette, advertising, radio
UCSF Tobacco Industry Audio Recordings
audio
eye 1,220
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Kent cigarette radio commercials in English and Spanish.
Topics: tobacco, cigarette, radio, advertising, African American
UCSF Tobacco Industry Audio Recordings
audio
eye 880
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Focus group held in Chicago that discusses Bill Clinton's economic plan, including his proposal to increase excise taxes on cigarettes.
Topics: tobacco, cigarette, marketing research, taxation, excise tax, economic policy, health care...
UCSF Tobacco Industry Audio Recordings
audio
eye 841
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Focus group of female Max smokers led by Shoi Balaban Dickinson in Los Angeles discussing 120 millimeter cigarettes and advertising for Max cigarettes.
Topics: tobacco, cigarette, marketing research, gender, female, cigarette brands, cigarette design, smoker...
Phone interview between a person who is writing an article on technologies for achieving low tar cigarettes and Dr. Alexander Spears from the Lorillard Tobacco Company. Includes unrelated recording at the end of the tape.
Topics: tobacco, cigarette, tar, nicotine, filter, low yield cigarette, tobacco industry employee, research...
Opening, Industry Overview(part a) includes: animated graphic presentation on maximizing operating effectiveness, Alexander Spears discussion of NTQ process, technology, training, research and development, and a presentation about the state of the tobacco industry and Lorillard's position in it. Sales, Marketing, Harley Davidson, Style(part b) includes: analysis of sales and marketing of two new products including brand image, demographics, female smokers and sales to the military.
Topics: tobacco, cigarette, business activity, tobacco industry, sales, marketing, marketing strategy,...
UCSF Tobacco Industry Audio Recordings
audio
eye 553
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Dr. Alexander Spears welcomes invitees to a luncheon celebrating the opening of a new cigarette manufacturing plant in Greensboro, North Carolina. After the invocation, remarks are made by North Carolina's governor, Greensboro's mayor, the president of the Loews Corporation, and Lorillard's president. Tape is interrupted in the middle of Curtis Judge's speech.
Topics: tobacco, cigarette, tobacco industry, business activity, tobacco industry employee, production
UCSF Tobacco Industry Audio Recordings
audio
eye 552
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Radio interview with American Major League Baseball outfielder Bobby Murcer. He was questioned about his recently recorded country song "Skoal Dippin' Man" and his time playing for New York Yankees.
Topics: tobacco, male, smokeless tobacco, radio, advertising, sports sponsorship
UCSF Tobacco Industry Audio Recordings
audio
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Four versions of a statement by the Tobacco Institute about the "cigarette controversy" in which they say that the dangers of cigarette smoking have not been proven by scientists but they will continue to fund research on the subject.
Topics: tobacco, cigarette, public relations, epidemiology, laboratory research, tobacco related health...
UCSF Tobacco Industry Audio Recordings
audio
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Focus group of female smokers led by Shoi Balaban Dickinson (session six, Pittsburgh, PA) discussing 120 millimeter cigarettes and advertising for Max cigarettes.
Topics: tobacco, cigarette, marketing research, gender, female, cigarette brands, cigarette design, smoker...
UCSF Tobacco Industry Audio Recordings
audio
eye 490
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Focus group of female smokers led by Shoi Balaban Dickinson in Los Angeles discussing 120 millimeter cigarettes and advertising for Max cigarettes.
Topics: tobacco, cigarette, marketing research, gender, female, cigarette brands, cigarette design, smoker...
UCSF Tobacco Industry Audio Recordings
audio
eye 481
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Soundtrack for a promotional video on the history of the Marlboro brand, focusing on its marketing and advertising, including an interview with Leo Burnett who created an early advertising campaign.
Topics: tobacco, cigarette, cigarette packaging, advertising, sales, television, newspaper, male, filter,...
Meeting held at the Grand Hyatt Hotel in New York City to showcase Philip Morris' accomplishments to the investment community and its goal of increasing earnings and returns to stockholders. Opening with a promotional video, the presentation features Geoffrey Bible, James Kilts, Jack McDonough, James Morgan and Murray Bring reporting on Kraft, Miller Brewing Company, Philip Morris USA and on the legal and regulatory environment facing PM. The reports are interspersed with television commercials.
Topics: tobacco, cigarette, sales, international trade, advertising, television, cigarette brands, sports...
UCSF Tobacco Industry Audio Recordings
audio
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Skoal radio commercials with Charlie Daniels.
Topics: tobacco, smokeless tobacco, radio, advertising, marketing, male
Meeting held by Schroeder Wertheim with Philip Morris executives, also on teleconference, with a presentation and question and answer period. H. Millington reports on the financial and business affairs of Philip Morris Companies' food, beer and tobacco divisions.
Topics: tobacco, cigarette, alcoholic beverage, food, profit, sales, business activity, young adult smoker,...
UCSF Tobacco Industry Audio Recordings
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Focus group held in New Jersey at 3 pm on 30 April 1976. Leader shows a slide of "19+" a new brand of cigarettes and discusses the "filter" that comes with the pack.
Topics: tobacco, cigarette, marketing research, smoker behavior, demographics, female, working class,...
UCSF Tobacco Industry Audio Recordings
audio
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Youth smoking prevention promotion.
Topics: tobacco, cigarette, youth, industry sponsored prevention program
Last segment of a meeting held at the Grand Hyatt Hotel in New York City to showcase Philip Morris' accomplishments to the investment community and its goal of increasing earnings and returns to stockholders. Geoffrey Bible takes questions from the audience about international tobacco sales, litigation by and against Philip Morris, and other issues.
Topics: tobacco, cigarette, sales, international trade, advertising, television, cigarette brands, sports...
UCSF Tobacco Industry Audio Recordings
audio
eye 377
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Focus group of female smokers led by Shoi Balaban Dickinson in Los Angeles discussing 120 millimeter cigarettes and advertising for Max cigarettes.
Topics: tobacco, cigarette, marketing research, gender, female, cigarette brands, cigarette design, smoker...
Focus group, led by Shoi Balaban Dickinson, of female Kent smokers in Phoenix, Arizona discussing Kent cigarettes, tar and nicotine, filters, and advertising.
Topics: tobacco, cigarette, marketing research, cigarette brands, smoker behavior, female, advertising,...
Focus group, led by Shoi Balaban Dickinson, of female Kent smokers in Portland, Oregon discussing Kent cigarettes, tar and nicotine, filters, and advertising.
Topics: tobacco, cigarette, marketing research, cigarette brands, smoker behavior, female, advertising,...
UCSF Tobacco Industry Audio Recordings
audio
eye 366
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Focus group, conducted for the Tobacco Institute, of smokers discussing smoking restrictions on airlines and other tobacco-related issues. Watch videotape of this session at the UCSF Tobacco Industry Videos Collection.
Topics: tobacco, cigarette, marketing research, airport, airplane, flight attendant, smoking section,...
UCSF Tobacco Industry Audio Recordings
audio
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Retired New York Yankees star Bobby Murcer performs his hit country single "I'm a Skoal Dippin' Man."
Topics: tobacco, male, smokeless tobacco, radio, advertising
UCSF Tobacco Industry Audio Recordings
audio
eye 337
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Focus group of smokers discussing Zack, a newly introduced cigarette with denim-style packaging, focusing on taste and flavor.
Topics: tobacco, cigarette, marketing research, demographics, gender, female, male, cigarette packaging,...
Focus group, led by Shoi Balaban Dickinson, of female Kent smokers in Phoenix, Arizona discussing Kent cigarettes, tar and nicotine, filters, and advertising.
Topics: tobacco, cigarette, marketing research, cigarette brands, smoker behavior, female, advertising,...
UCSF Tobacco Industry Audio Recordings
audio
eye 332
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Virginia Slims cigarettes jingle "You've Come A Long Way, Baby."
Topics: tobacco, cigarette, female, sports sponsorship, radio, advertising, marketing
Two Swedish consultants discuss with American and British Lorillard executives the results from four focus groups consisting of health conscious smokers. Issues covered include behavior and attitudes about cigarette size, price, taste, American cigarettes, brand loyalty and Kent cigarettes. This is the second part of the discussion.
Topics: tobacco, cigarette, marketing research, smoker behavior, tar, nicotine, cigarette design, tobacco...
Focus group conducted by Joyner Hutcheson Research, Inc. with adult female smokers discussing safety and fire safe cigarettes.
Topics: tobacco, cigarette, marketing research, fire, government, regulation, fire safe cigarette, smoker...
UCSF Tobacco Industry Audio Recordings
audio
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Radio commercial for Happy Days.
Topics: tobacco, smokeless tobacco, radio, advertising, marketing
UCSF Tobacco Industry Audio Recordings
audio
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Debates between proponents and opponents of the Proposition 188, final segment of the tape includes discussion (possibly by the representatives of the Los Angeles Unified School district) on how to teach tobacco use prevention.
Topics: tobacco, cigarette, advocacy group, public place, bar, hospitality industry, hospitality industry...
Interview with Joseph Bittner, a Yakima, Washington surgeon, who alleges that cancer is caused by viruses that, based on his review of cancer rates in the Hanford, Washington area, radiation can eliminate. He wants the tobacco companies to investigate the use of radiation on tobacco to prevent it from causing lung cancer.
Topics: tobacco, cigarette, cancer, carcinogen, cardiovascular disease, epidemiology
Focus group, led by Shoi Balaban Dickinson, of female smokers in Portland, Oregon discussing the cigarette brands that they smoke, Kent cigarettes, tar and nicotine, filters, and advertising.
Topics: tobacco, cigarette, marketing research, cigarette brands, smoker behavior, female, advertising,...
Focus group conducted by Joyner Hutcheson Research, Inc. with adult female smokers discussing safety and fire safe cigarettes.
Topics: tobacco, cigarette, marketing research, fire, government, regulation, fire safe cigarette, smoker...
UCSF Tobacco Industry Audio Recordings
audio
eye 283
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Focus group, conducted for the Tobacco Institute, of smokers and non-smokers discussing smoking restrictions in airplanes and other tobacco-related issues. Tape begins in the middle of the discussion.
Topics: tobacco, cigarette, marketing research, airport, airplane, flight attendant, smoking section,...
UCSF Tobacco Industry Audio Recordings
audio
eye 282
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Telephone interview done with a 27 year old, married woman living in Tennessee who is a high school graduate discussing issues such as price, taste, brand image, coupons, and generic cigarettes.[Track 1 first half difficult to hear; track 13 first third difficult to hear.]
Topics: tobacco, cigarette, marketing research, smoker behavior, heavy smoker, Caucasian, female, adults,...
UCSF Tobacco Industry Audio Recordings
audio
eye 267
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Kent cigarette radio commercials.
Topics: radio, advertising
UCSF Tobacco Industry Audio Recordings
audio
eye 258
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Copenhagen radio commercials with Cale Yarborough.
Topics: tobacco, smokeless tobacco, radio, advertising, male
UCSF Tobacco Industry Audio Recordings
audio
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Two focus groups of menthol cigarette smokers, one of women (group 3), one of men (group 4), held on Long Island in New York on 18 October 1972 discussing the advertising of True cigarettes.
Topics: tobacco, cigarette, marketing research, cigarette brands, menthol cigarette, smoking cessation,...
Focus group, led by Shoi Balaban Dickinson, of female smokers in Phoenix, Arizona discussing the cigarette brands that they smoke, Kent cigarettes, tar and nicotine, filters, and advertising.
Topics: tobacco, cigarette, marketing research, cigarette brands, smoker behavior, female, advertising,...
UCSF Tobacco Industry Audio Recordings
audio
eye 239
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Kent cigarette radio commercials.
Topics: tobacco, cigarette, radio, advertising
UCSF Tobacco Industry Audio Recordings
audio
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Audio recording of the "Structured Creativity Conference" session held in Hampshire, UK in June 1984. British American Tobacco (BAT) marketing and product development personnel discuss approaches to push their product in light of future marketing constraints and social pressure towards a smoke-free society. Employees present several proposal including low sidestream smoke cigarettes and nicotine inhalers. Also includes a derogatory discussion of intended consumers in developing...
Topics: tobacco, cigarette, cigarette design, filter, smoker, marketing, advertising, retail outlet,...
Focus group conducted by Joyner Hutcheson Research, Inc. with adult male smokers discussing safety and fire safe cigarettes.
Topics: tobacco, cigarette, marketing research, fire, government, regulation, fire safe cigarette, smoker...
Two Swedish consultants discuss with American and British Lorillard executives the results from four focus groups consisting of health conscious smokers. Issues covered include behavior and attitudes about cigarette size, price, taste, American cigarettes, brand loyalty and Kent cigarettes. Discussion is continued on Tape 2.
Topics: tobacco, cigarette, marketing research, smoker behavior, tar, nicotine, cigarette design, tobacco...
UCSF Tobacco Industry Audio Recordings
audio
eye 228
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Focus group number one of female smokers and number two of male smokers held on 16 October 1972 discussing their smoking habits and reactions to various True and Vantage cigarette advertisements. Click Here to View Part 1 Click Here to View Part 2
Topics: tobacco, cigarette, marketing research, cigarette brands, menthol cigarette, tar, nicotine, low...
UCSF Tobacco Industry Audio Recordings
audio
eye 228
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Clips of instrumental and vocal music and narration, some about Newport cigarettes.
Topics: tobacco, cigarette, advertising
UCSF Tobacco Industry Audio Recordings
audio
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Compilation of Kent cigarette radio commercials. Incluces bates 00240004A-00240012C. Side A.
Topics: tobacco, cigarette, radio, advertising, African American, menthol cigarette
UCSF Tobacco Industry Audio Recordings
audio
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Vocal music used in Kool cigarette commercials.
Topics: tobacco, cigarette, advertising, marketing, promotional campaign
UCSF Tobacco Industry Audio Recordings
audio
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Harley Davidson cigarette commercial in Japanese.
Topics: tobacco, cigarette, advertising, international trade, radio
Meeting held at the Grand Hyatt Hotel in New York City to showcase Philip Morris' accomplishments to the investment community and its goal of increasing earnings and returns to stockholders. Opening with a promotional video, the presentation features Geoffrey Bible, James Kilts, Jack McDonough, James Morgan and Murray Bring reporting on Kraft, Miller Brewing Company, Philip Morris USA and on the legal and regulatory environment facing PM. The reports are interspersed with television commercials.
Topics: tobacco, cigarette, sales, international trade, advertising, television, cigarette brands, sports...
UCSF Tobacco Industry Audio Recordings
audio
eye 208
favorite 0
comment 0
Focus group held in New Jersey at 7 pm on 30 April 1976. Leader shows a slide of "19+" a new brand of cigarettes and discusses the "filter" that comes with the pack.
Topics: tobacco, cigarette, marketing research, smoker behavior, demographics, male, working class, smoker,...
UCSF Tobacco Industry Audio Recordings
audio
eye 206
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Voice over for a video about Park 500, Philip Morris refined leaf processing facility in Chester, Virginia.
Topics: tobacco, cigarette, tobacco processing, tobacco industry employee, tobacco leaf, business activity
UCSF Tobacco Industry Audio Recordings
audio
eye 203
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Skoal radio commercials with Charlie Daniels.
Topics: tobacco, smokeless tobacco, radio, advertising
UCSF Tobacco Industry Audio Recordings
audio
eye 197
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Interview with Jolly Ann Davidson and Tom Lauria about the effectiveness of cigarette warning labels. They also discuss the Tobacco Institute youth smoking prevention program and a new booklet "Tobacco: Helping Youth Say No."
Topics: tobacco, cigarette, youth, youth access, school based program, high school, high school student,...
UCSF Tobacco Industry Audio Recordings
audio
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Retired New York Yankees star Bobby Murcer performs his hit country single "I'm a Skoal Dippin' Man." With introduction by Walt Garrison.
Topics: tobacco, male, smokeless tobacco, radio, advertising
UCSF Tobacco Industry Audio Recordings
audio
eye 188
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Focus group participants are asked to explain how they evaluate the cigarettes they are testing.
Topics: tobacco, cigarette, cigarette design, market research, smoker behavior
Representatives from Philip Morris make a presentation and answer questions about the company's financial health on a telephone conference of stock brokers and financial analysts
Topics: tobacco, cigarette, profit, food, international trade, alcoholic beverage, youth, lawsuit,...
UCSF Tobacco Industry Audio Recordings
audio
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Presentations to the Lorillard national sales meeting including a review of Old Gold's sales, a report on legal activity and governmental affairs, and the marketing strategy for the Kent, True and Newport brands, which was interrupted by the tape's end.
Topics: tobacco, cigarette, sales, marketing, geographic location, retail, business activity, cigarette...
UCSF Tobacco Industry Audio Recordings
audio
eye 179
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Soundtrack for a video about secondhand smoke enumerates the reasons why local anti-smoking laws should not be passed, culminating with theme of how these ordinances threaten individual freedoms and democracy itself.
Topics: tobacco, cigarette, secondhand smoke, smoking restriction, public place, tobacco related health...
Focus group conducted by Joyner Hutcheson Research, Inc. with adult male smokers discussing safety and fire safe cigarettes.
Topics: tobacco, cigarette, marketing research, fire, government, regulation, fire safe cigarette, smoker...
Operations Department presentation to the Board of Directors focuses on international competition, particularly from Japan, and the increased need for better quality control of operations and the inspection process.
Topics: tobacco, cigarette, business activity, production, cigarette packaging, cigarette design, cigarette...
UCSF Tobacco Industry Audio Recordings
audio
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Shoi Dickinson leads a focus group of women discussing their reactions to different phrases in Kent advertisements.
Topics: tobacco, cigarette, marketing research, demographics, gender, female, advertising
R. J. Reynolds representatives test marketing a new cigarette in the Dallas/Fort Worth Area discuss with radio listeners the benefits of Eclipse, a cigarette with no ashes, less tar and nicotine, and less secondhand smoke.
Topics: tobacco, cigarette, secondhand smoke, tar, nicotine, marketing, safer cigarette, cigarette design,...
UCSF Tobacco Industry Audio Recordings
audio
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Philip Morris' 1994 annual stockholders' meeting (first part) includes Board of Directors elections, four shareholder resolutions (reform of Kraft's dairy operations to benefit farmers, assistance to tobacco farmers), and business and financial reports. Tape ends during presentation of third shareholder resolution.
Topics: tobacco, cigarette, business activity, shareholder resolution, youth, advertising, anti-smoking...
UCSF Tobacco Industry Audio Recordings
audio
eye 173
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Loews Corporation 1993 annual stockholders' meeting includes Board of Directors elections, shareholder resolutions (cigarette warning labels on all marketing, promotional materials and merchandise), and a brief report on its divisions (CNA, Lorillard, Bulova Technologies, Diamond Offshore Drilling, CBS, and Loews Hotels).
Topics: tobacco, cigarette, business activity, corporation, profit, anti-smoking advocacy, sales,...
UCSF Tobacco Industry Audio Recordings
audio
eye 170
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Harley Davidson cigarette commercials in Japanese.
Topics: tobacco, cigarette, international trade, import, advertising, radio
UCSF Tobacco Industry Audio Recordings
audio
eye 170
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Retired New York Yankees star Bobby Murcer performs his hit country single "I'm a Skoal Dippin' Man."
Topics: tobacco, male, smokeless tobacco, radio, advertising
UCSF Tobacco Industry Audio Recordings
audio
eye 167
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End of discussion about Max cigarettes by a group of female smokers led by Shoi Balaban Dickinson (session five, Pittsburgh, PA). Barely audible.
Topics: tobacco, cigarette, marketing research, gender, female, advertising
UCSF Tobacco Industry Audio Recordings
audio
eye 165
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Commercials for Skoal Bandit sweepstakes at 7-Eleven stores.
Topics: tobacco, smokeless tobacco, radio, advertising, marketing, retail outlet
UCSF Tobacco Industry Audio Recordings
audio
eye 160
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Radio series "Men and Molecules" produced by the American Chemical Society. Program about nitrosamines.
Topics: tobacco, smoke constituent, smokeless tobacco, radio
UCSF Tobacco Industry Audio Recordings
audio
eye 159
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Tape of "Passive Smoking: Health Effects, Policy Development and Community Activism" at the 9th Annual National Preventive Medicine Conference, "Linking Science, Policy and Practice." Tape includes moderator's introduction and presentation by James Repace on the medical effects of secondhand smoke and Tom Fileti's remarks.
Topics: tobacco, cigarette, secondhand smoke, airplane, regulation, legislation, international trade,...
UCSF Tobacco Industry Audio Recordings
audio
eye 156
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Radio commercial for Skoal Long Cut.
Topics: tobacco, male, smokeless tobacco, radio, advertising
UCSF Tobacco Industry Audio Recordings
audio
eye 150
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Gary Black, a tobacco industry analyst at Sanford Bernstein, presents to other securities analysts in a teleconference his views on the Fifth Circuit Court's first decision in the Castano class action lawsuit, and other pending litigation. After that call is over, there is another conference call that is similar to the first.
Topics: tobacco, cigarette, legal activity, lawsuit, class action suit, passive smoking lawsuit, court...
UCSF Tobacco Industry Audio Recordings
audio
eye 148
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Tape of conference call organized by Philip Morris to discuss with financial analysts its lawsuit challenging the Food and Drug Administration's intention to regulate nicotine as a drug.
Topics: tobacco, cigarette, lawsuit, youth, legislation, state legislation, federal legislation,...